If there’s one aspect of your brand where you don’t want to cut corners, it’s your logo. Logos are often the first impression consumers have of your brand, and if yours doesn’t stand out, it might just be their last impression. The challenge is, we see thousands of logos everyday, and behind each one is a company that has put in a lot of effort toward catching their target audience’s eye. So what makes some logos more memorable than others?

Although market research and strategy is an important component of a great logo, it’s not everything. The best logos instantly communicate the look and feel of your brand, and perhaps even more importantly, evoke a strong emotion from the person who sees it. That’s why our team focuses on identifying the visual language that both captures your brand essence and speaks to your audience on a gut level. We design as both marketers and artists, because at the end of the day, great design can’t be measured by KPIs alone.

Showcased below is a collection of logos we have designed for companies and organizations ranging from restaurants to tech startups to nonprofits and more. Though the clients differ in their operations and industries, the logos have all been designed with the goal of clearly expressing brand identity as well as emotionally resonating with the audience.

*Disclaimer: The logos on this page have been converted to a duotone color scheme for the purpose of this presentation. Not all the logos we design are pink and black ;)