In crowded markets, branding is what separates top performers from the rest of the pack. Many startups and small businesses want to invest in branding, but don’t think they can afford it and/or don’t know where to begin.
In this workshop, we outline an easy-to-follow process companies can use to identify what makes them unique and how they can turn that into an authentic, eye-catching, and impactful branding.
Brand Builder Workshop includes:
Research & Discovery | Learn how to conduct an audit of your business and discover the key pillars of your identity. Guide your conversation with questions like “why do we exist,” “what are our values,” and “how do we want to be perceived?”
Drafting Concepts | Uncover sources of inspiration — other brands, art, or even everyday objects — and find out how to create a mood board. Hear tips on translating this research into a design prototype, and revising it to perfection.
Messaging | Understand the importance of a consistent voice and tone when communicating with your target audience, and identify the key messaging elements your brand needs — voice & tone, messaging pillars, tagline, etc.
Creating Guidelines | Determine the rules you’ll use to maintain your branding across a wide variety of applications, from color palette to typography to hierarchy and more, for years to come.
*The workshop is virtual and takes two hours.
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